CNET News.com | Google to offer free Web service 11/14/2005
Posted by thaadsma in advertising, analytics, google.add a comment
Google to offer free Web service | CNET News.com: “Google is set to launch on Monday a free Web analytics service that will let companies see exactly how visitors interact with their Web site and how their advertising campaigns are faring.
The free hosted service, which will be available in English and 16 other languages, is based on technology from San Diego-based Urchin, which Google acquired in March.
Urchin’s products previously cost $495 a month and were reduced to $199 a month by Google. The full-featured analytics applications based on Urchin’s technology replace the simple tracking tool that’s now available with Google AdWords.”
CNET News | Microsoft’s ad pitch underpins Net moves 11/14/2005
Posted by thaadsma in SaaS, advertising, google, microsoft.add a comment
Microsoft’s ad pitch underpins Net moves | CNET News.com: “Microsoft’s grand ambitions for free services rest on one thing: its ability to get to know you better.
The company has outlined a whole host of things it would like to offer as part of its ‘Live’ services effort. But it needs to make more money selling ads to make the push pay off.
To do this, it’s betting on personalization as the way to boost its online ad sales. The centerpiece of the strategy is something called AdCenter–a tool that Microsoft has been developing for more than a year as a way to serve up ads tailor made for the user that is receiving them”
