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Website Magazine : Eye Tracking for Better Creative
Nice service for web usability from OneUpWeb:

“OneUpWeb today announced the launch of their eye tracking service. For those not familiar with eye tracking, it is a process of measuring where users look or the motion of an eye relative to the head and essentially measure eye positions and movements.

Eye tracking technologies are used often in the tech environment to track the effectiveness of different advertising media – from web pages to banner ads and pretty much everything in between. What those utilizing eye tracking learn about are the visual behaviors of consumers while interacting with “creative”.”