Google Analytics: AdSense Reporting, Visualization Tools, & More 10/22/2008
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Google Analytics Upgrade: AdSense Reporting, Visualization Tools, & More
“A day after announcing a slight touch up, Google Analytics is rolling out what it calls a “significant upgrade” to its feature set. The new tools include AdSense integration, “Motion Charts,” advanced segmentation, an API, custom reports and an updated user interface to highlight these new tools better. Google is calling this an “enterprise class” upgrade, but the new reporting tools will be free and available to all Google Analytics users.”
Online Ads Hit $50 Billion By 2011; Local Reaches $9 Billion By 2012; Pre-Roll, Embeds Gain In ‘08 | paidContent.org 01/19/2008
Posted by thaadsma in Yahoo, advertising, analytics, google, microsoft, multimedia, web.add a comment
“With all the doom and gloom hovering over the economy right now, analyst reports heralding brighter days for the future of internet ad spend continue to be released. Below are three separate reports offering prognostications for online ad spending from a general perspective, another with a strictly local viewpoint and, lastly, an examination of streaming media.”
Click the link above to read all the good revenue news.
Website Magazine : Eye Tracking for Better Creative 01/17/2008
Posted by thaadsma in analytics, design, development, web.add a comment
Website Magazine : Eye Tracking for Better Creative
Nice service for web usability from OneUpWeb:
“OneUpWeb today announced the launch of their eye tracking service. For those not familiar with eye tracking, it is a process of measuring where users look or the motion of an eye relative to the head and essentially measure eye positions and movements.
Eye tracking technologies are used often in the tech environment to track the effectiveness of different advertising media – from web pages to banner ads and pretty much everything in between. What those utilizing eye tracking learn about are the visual behaviors of consumers while interacting with “creative”.”
Microsoft’s Gatineau to Compete with Google Analytics 09/16/2007
Posted by thaadsma in SaaS, analytics, development, microsoft, web.add a comment
Microsoft’s Gatineau to Compete with Google Analytics
Google’s had a great advantage in the market for the last couple of years, since it purchased the superb Urchin analytics software firm and offered it absolutely free…. to paying Google customers.
If Microsoft can leverage this new Gatineau service in the same way, and start to leverage analytics by integrating data from its web tools and business applications (think Dynamics CRM and Windows Live services), we could all see some real exciting potential and new value generated. This all deserves some careful watching:
“Gatineau will be offered in an English version first, in countries that have local adCenter support teams. The purpose of Gatineau is to offer more targeted advertising options to marketers, with the provision of better analysis tools in order to get a better ROI. Some of the tools that Gatineau will provide include demographic segmentation, an integrated view of marketing campaign effectiveness, integration of conversion value data, and new tools for viewing behavioral data. “
Small Change: Microsoft Wants Googles Analytics Audience 07/26/2007
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Small Change: Microsoft Wants Googles Analytics Audience
“Microsoft (MSFT) is setting up to fight it out with Google (GOOG) in the web analytics space, according to a post by web marketer David Naylor on his blog. Aside from being “KICK ARSE AWESOME” (his words), the product, called Gatineau, will offer features that Google Analytics doesn’t, like breakdowns of the audience into age and gender and advanced funneling, by leveraging data that Microsoft keeps on its customers. I’m assuming that like Google Analytics, Gatineau would be free. “
CNET News.com | Google to offer free Web service 11/14/2005
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Google to offer free Web service | CNET News.com: “Google is set to launch on Monday a free Web analytics service that will let companies see exactly how visitors interact with their Web site and how their advertising campaigns are faring.
The free hosted service, which will be available in English and 16 other languages, is based on technology from San Diego-based Urchin, which Google acquired in March.
Urchin’s products previously cost $495 a month and were reduced to $199 a month by Google. The full-featured analytics applications based on Urchin’s technology replace the simple tracking tool that’s now available with Google AdWords.”
Great experiment in modeling based on mobile data … 07/26/2005
Posted by thaadsma in analytics, mapping, mobile web.add a comment
Great experiment in modeling based on mobile data collection:
MIT Media Lab | Reality Mining: “The original Reality Mining experiment is one of the largest mobile phone projects attempted in academia. Our research agenda takes advantage of the increasingly widespread use of mobile phones to provide insight into the dynamics of both individual and group behavior. By leveraging recent advances in machine learning we are building generative models that can be used to predict what a single user will do next, as well as model behavior of large organizations.”
WSJ.com | Enterprise: Blogging can reap big traffic increases 03/02/2005
Posted by thaadsma in Blogroll, analytics, web.add a comment
WSJ.com – Enterprise: “Starting a blog can reap big increases in Web site visitors within months, thanks largely to search engines’ enthusiasm for the medium. Quality blogs tend to rise higher on search-results pages because other Web sites link to them. Engines like Google consider those links virtual popularity votes and use them to help determine display order.”
Gain insights into Web-viewing patterns 10/11/2004
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Gain insights into Web-viewing patterns:
And the study says…
“Most of the results of the Eyetrack study reinforce conventional wisdom about the viewing patterns of Web site visitors, but with some interesting twists.
For example, the study confirms that visitors start in the upper-left quadrant of a typical page and then proceed to the right and down. The study confirms that observation by plotting the path of visitors’ eye movements and how long their gaze stayed in each area.”
Tableau making name for itself: "Started as a gove… 08/31/2004
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Tableau making name for itself: “Started as a government research project on the Stanford campus seven years ago, the team behind Tableau worked down the hall from Google founders Larry Page and Sergey Brin. In fact, the two companies share more than a common address, co-founder and CEO Christian Chabot said.
‘We are like the sister company of Google in some sense, and I want to say that lightly so it is not misinterpreted,’ Chabot said. ‘But Google was trying to make unstructured databases easy to use, and Tableau was founded to make structured databases easy to use.’
The difference is that Tableau’s software creates a graphical interface for ‘old-fashioned’ databases such as Oracle, SQL Server and Excel while Google’s technology is built for unstructured data on the Internet, he said.”
g-metrics.com: Watch the googlecount* of your favorite site 08/13/2004
Posted by thaadsma in advertising, analytics, google.add a comment
g-metrics.com: “Watch the googlecount* of your favorite site or ‘keyword’:
- Is your blog getting more referers?
- How many pages are talking about your favorite subject?
- Are there more web pages about Linux or Windows? Oranges or Lemons?”
The Spinning Cube of Potential Doom 06/01/2004
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The Spinning Cube of Potential Doom: “Besides the primary educational aspect of the Cube, the secondary goal of the Cube was to investigate new techniques in visually analyzing network traffic and also to develop a tool that would potentially assist those involved with computer security to visually ’see’ new forms of attacks.
One of the more interesting findings from this method of visualizing network traffic is in the patterns that emerged. “
